Concept site by Quvlo. Holloway Strength Club is a made-up business.Studio Work
Holloway Strength Club
A concrete strength gym at dawn: light through tall windows, rows of black power racks, a loaded barbell resting on a lifting platform beside the yellow walkway line

The scale won't see it. The scan will.

A strength gym built around body scans. You get scanned, coached on the floor and scanned again, so you can watch fat come off and muscle go on while the scale barely moves. Dallas Fort Worth.

Book a first scanSee twelve weeks

Body recomposition

Same weight. Different body.

A bathroom scale adds everything together: muscle, fat, water, last night's dinner. Lift and eat well, and muscle goes on while fat comes off. The number barely moves, and that is exactly where most people quit.

At Holloway you see the parts separately. Lean mass, fat and where each one sits, scanned and read with your coach, so you know it's working before the mirror does.

A small, bright DXA room: scanner table with a paper sheet, the technologist's desk and monitor beside it
The DXA room. A few minutes lying still, ordered and overseen by our medical director. Weekly check-ins use an InBody scale on the floor.

Twelve weeks, measured

Watch one body change.

Drag the bar, use the arrow keys or just keep scrolling. Each week is the same made-up member. InBody readings are compared only with earlier InBody readings, starting with one at week 0. DXA scans at week 0 and week 12 are compared only with each other. Single weeks wobble with water and sleep. Coaches read the four-week trend.

Example member, illustrative numbers. Not a result, a promise or an average.

Coach's noteWeek 0.

Body composition silhouette of the example member, drawn from that week's numbers: a DXA scan and a first InBody reading at week 0, a Monday InBody reading each week after, and a second DXA scan at week 12. The yellow outer layer is fat, the white inner form is lean mass. Figure exaggerated for clarity.
  • Lean mass138.0lbBaseline
  • Body fat31.0%Baseline
  • Waist37.0inBaseline
  • What the scale saw200.0lbBaseline
A coach stands to the side of a member in a squat rack, watching her set up, both ends of the bar loaded with matching plates
Coaching happens on the floor, one set at a time.

How it works

Scan. Coach. Scan again.

  1. First scan

    A DXA scan, a few quiet minutes ordered and overseen by our medical director, then a sit-down with your coach to read it together. You leave knowing your lean mass, your fat and where each one sits.

  2. Train the plan

    Your coach writes three or four sessions a week and runs them with you on the floor, plus simple targets for eating around them. No crash diets, no punishment cardio. Every coach holds an NSCA-CSCS or NASM-CPT certification. Scans are run by a certified bone densitometry technologist.

  3. Rescan and adjust

    A quick InBody check every Monday, compared only with your earlier InBody readings, shows the trend. A second DXA scan at week twelve, compared with your first, shows what really changed. Every fourth week your coach rebuilds the plan around what the numbers say.

The member app

Your plan, in your pocket.

  • Your next sessionTime, coach and the lifts, so you walk in knowing the work.
  • This week's planTraining days, rest days and what you've already done.
  • Readings, like for likeYour InBody trend, and your two DXA scans side by side, the same view your coach reads.
  • Message your coachAsk about a lift, a missed day or a long weekend away.

The app follows the example member above. Move the weeks and this screen moves with them.

Start here

Book a first scan.

Your first visit is a DXA scan ($79, taken off your first month if you join), a walk around the floor and a straight conversation with a coach about what you want to change. Wear clothes with no metal and skip training that morning. A short health form is all you sign. No contract on the day.

Coaching from $449 a month: three coached sessions a week in groups of four or fewer, with InBody check-ins included. DXA rescans $79.

  • A DXA body scan ordered by our medical director, read with a coach
  • A look at the floor and the equipment
  • A first plan, whether you join or not
What you want to change
Demo only: this form doesn't send anything.

Demo only.

Nothing was sent. If Holloway Strength Club were real, it would now email you to confirm a time for your first scan.